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Graphic Design

Graphic design is everywhere you look in the digital age, from billboards to cereal boxes to mobile apps. Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color, and form. There are several types of graphic design, each with its own area of specialization. In other terms, the graphic design communicates certain ideas or messages in a visual way. A graphic designer creates useful, meaningful, and functional visuals using various means of technology. The work depends largely on a client's or company's needs, but general designer responsibilities may include: business logos, posters, infographics, book covers, product labels, logos, business cards, signs, website layouts, mobile apps, software interfaces & the list goes on. It helps the producer connect with the consumer. It conveys the message of the project, event, campaign or product. Each type of graphic design requires specific sets of skills and design techniques. Graphic designers create images and layouts for some of the following: Company brand identity (logos, typography, and color palettes), User interfaces on apps and websites, Books, magazines, newspapers, and other publications, Product packaging, Advertisements, and commercialsSignage for stores, transport Are:

1. Visual identity of graphic design: A brand citation, stadiums, event spaces, Video games.Types Of Graphic Designs a relationship between a business or organization and its audience. Graphic designers create elements like logos, typography, color palettes, and image libraries that represent a brand.

2. Marketing graphic design: Marketing designers need excellent communication, problem-solving, and time management skills. This type of design is used to sell products or services. This may involve print advertisements, such as posters, billboards, flyers, catalogs, and packaging, or digital advertisements, such as television ads, video ads, or social media posts.

3. Website design: It involves creating engaging and intuitive web pages for users. This includes the overall layout, color scheme, and navigation.

4. UI & UX design:  UX design is focused on ensuring a website or application is easy and satisfying to use while UI design is how a user interacts with a device or application.

5. Motion graphic design: motion graphics is one of the newest types of design. Examples of motion graphic design are animations, banners, title sequences, trailers, tutorial videos, GIFs or video games.

6. Publication graphic design: In this area, graphic designers work with books, newspapers, magazines, and catalogs. They need to understand color management, printing, and digital publishing.

7. Environmental graphic design: They should be familiar with industrial design concepts and architectural plans. They may work on projects such as public transportation navigation, retail store interiors, signage, and office branding. Traditionally, environmental graphic design has produced static print pieces, but digital interactive displays continue to rise in popularity as a means of creating a more engaging experience.

8. Illustration for graphic design:  Illustrators create original artwork. Their art takes a number of forms, from fine art to decoration to storytelling illustrations. Some examples are T-shirt design, Graphic patterns for textiles, Motion Graphics, Stock images, Graphic novels, Video games, Websites, Comic books, Album art, Book covers, Picture books, infographics, Technical illustration, and Concept art.


Since graphic designers can work in many settings, your tasks and responsibilities may vary. You may work in-house at a company or agency, or at home as a freelancer. Good graphic design will make a company more visible in the marketplace, which will translate to a boost in revenue.


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