What Is Branding?
A brand is something that you can experience .its made of tangible and intangible things. A brand is a name, term, sign, symbol, design, or combination that identifies and differentiates the goods and services of one seller from another.
Who you are and how you want to be perceived is called a brand.
There’s a quotation:
“Brand is what other people say about you when you are not in the room.”
Your brand may look like it consists only of logos and colors, but your brand is a whole identity, it gives you personality.
Branding has always been an essential part of business, there’s a huge amount of competition nowadays, so businesses need to go beyond one's expectations or requirements to ensure they stand out in a crowd.
To do this, you should invest in creating a strong brand that will get and keep people’s attention.
Branding is everything. Let’s explore some main reasons why branding matters.
1. Branding helps people identify and recognize your product
Check out the NESCAFE product. Even at a quick glance, the brand shows who they are and what they love most:
coffee, social consciousness, the earth, and the environment.
Every great brand should be easily explained with a few solid descriptors.
2. Branding helps you connect with customers emotionally
A great brand connects with people at an emotional level, they feel lively when they buy the brand.
3. Great branding gives you purpose and direction
Whatever your brand may be, mind you there should be goals and meaning behind it. Great branding is more than just your logo and colors.
4. Branding must have a mission and vision
A brand should hold a distinct mission and vision for future success.
I’ve said it before and I’ll say it again: branding is everything, so be good to your brand and take the time to carefully curate your brand identity :)
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