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What is Website? Benefits of Having a Website

A business website generally serves as a space to provide general information about your company. Essentially, website is a platform on World Wide Web, which contains combination of web pages. Usually web pages consists of information about a person, things, organizations, etc.... Example of notable websites are Google, Facebook, Amazon and Wikipedia. Websites are typically dedicated to a particular topic or purpose, Such as news, education, commerce, entertainment or social networking. Your website is your business most important digital asset. Your website is tha first place people go to learn about your products or services and find information about your business. Your website is a powerful marketing tool. A well-maintained website can help you gain a competitive advantage in your industry and improve your business image, developing your website offers many benefits including helping you get more leads and prospects increased sales, enhance your professional brand and improve your customer service. However it's shocking that 46% of small business don't have a website yet, while 12% are unlikely to create it in the future and 10% are unsure. Now, when modern people spend about 8 hours a day on the internet, influencing the way we live and work, any successful business should have a web presence. Your company's website can be a highly effective marketing tool that can be very cost-efficient. There are plenty of benefits of having a website, many things you can do with your website. Website improves your advertising effectiveness. Placing your website address on all your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website's contact page or e-commerce features to make purchasing a product or finding retail outlet easier than ever before. One of the key benefits of having a website for your business is that it makes your business seems more professional. Instead of just being the "corner shop" down the street, having a website gives the impression that you are serious and ready to do business with all kinds of customers. Without a website, it is much harder for people to take your small business seriously. A website increases your company's productivity because less time is spent explaining product or service detail to customers. Once you have a basic website, you can always add to it, as your business and resources grow.


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